Ajinomoto Foods North America

  • Sr. Consumer Insights Manager

    Job Locations US-CA-Ontario
    Posted Date 3 months ago(8/20/2018 1:07 PM)
    Job ID
    2018-1638
    # of Openings
    1
    Job Field
    Sales and Marketing
    Targeted Job Start Date
    10/31/2018
    Job Type
    Regular Full-Time
    Shift
    First Shift
  • Overview

    The Senior Consumer Insights Manager is a critical resource providing and framing up the consumer, shopper, category and brand insights for our growing ethnic frozen food company.

     

    Responsibilities

    • Create category, consumer, shopper and brand stories to aid in strategic selling as well as to steer brand strategy and innovation development.
    • Primary contact in collecting and analyzing market, shopper and consumer data, disseminating insights to drive marketing and sales strategies and tactics. Provide action-oriented recommendations to drive profitable sales and share growth.
    • Manage our syndicated data supplier (currently IRI) and custom database as well as other insights suppliers.
    • Evaluate insights needs based upon the business objectives and create and execute a plan to deliver against the objectives.
    • Drive primary research as needed.
    • Lead the analysis and synthesis of quantitative and qualitative findings and deliver compelling storytelling to inform, influence and shape strategy as well as sales presentations.
    • Lead the analysis of brand and category performance via IRI/Nielsen, other tools as needed and internal sales data. Provide recommendations and frame up into compelling sales stories. 
        •     Manage the IRI custom syndicated database (currently IRI) and restatements.
        •     Identify brand, consumer, competitive, category and product trends and frame up the implications and recommendations for our business.
        •     Develop a strong understanding of our consumers, business objectives, and brand goals.
        •     Track and analyze sales data; publish and present monthly, quarterly, and annual business reviews. Create compelling fact-based sales stories/presentations.
        •      Create custom reports, analyses, presentations, and sales materials for Marketing and Sales teams.
        •      Track new product performance and advise on future viability.
        •      Conduct post-promotional and pricing analyses to help drive business strategies and tactics.
        •      Develop insights to drive category management.
        •      Provide IRI training for Marketing and Sales teams as needed.
        •      Identify opportunities to drive growth.
    • Provide consumer, product, brand, shopper and industry insights to support marketing and sales efforts.

        • Drive a holistic view of the consumer & marketplace.

        • Leverage all data sources (primary and secondary research, shipments and digital tracking) to develop & share-out and present multisource insights syntheses.
        • Assist in the preparation of marketing plans and strategies to drive business decisions based on clear insights .
        • Track and report competitive activity and the implications.
        • Conduct primary and secondary research in support of brand strategies.
        • Support corporate reporting.
        • Manage vendor relationships as well as contract renewals & negotiations.

    Qualifications

    • Bachelor’s degree in Business, Marketing or related field. Advanced degree preferred.
    • 6+ years of relevant work experience with a consumer packaged foods company.
    • Advanced proficiency with either IRI/Nielsen with the ability to garner actionable insights from big data.
    • Experience driving primary consumer research a plus.
    • Advanced proficiency with Excel and PowerPoint.
    • Excellent analytical skills.
    • Self-starter who possesses initiative and is able to work independently.
    • Detail oriented with the ability to manage and prioritize multiple projects at the same time.
    • Strong interpersonal skills; ability to effectively work with a wide variety of people.
    • Ability to create and deliver compelling insights-driven stories/presentations for a wide range of data…ability to see the forest through the trees.
    • Excellent time management, organizational, and both written and verbal communication skills.
    • Positive attitude and professional demeanor.
    • Responsive team player; reliable and trustworthy; meets commitments and maintains confidentiality.

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